The Beautiful Primer / 30 ml
The Beautiful Primer / 30 ml
The Beautiful Primer / 30 ml
The Beautiful Primer / 30 ml
The Beautiful Primer / 30 ml
The Beautiful Primer / 30 ml

The Beautiful Primer / 30 ml

$55.00
Color
Color: 30 ml
Edition
Edition: Iconic Edition
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The Beautiful Primer

Potent complexion-perfecting primer that hydrates, smoothes and luminizes for your most radiant skin instantly and over time, with or without makeup.

Pairs well with

A lightweight, silicone-free illuminating primer that preps your skin creating an even, glowing canvas for a smooth makeup application. Additionally, the water-in-oil formula is infused with ethically-sourced mica to bring a subtle, sophisticated glow to the skin. 

Reasons to Love

A true multi-tasker, The Beautiful Primer not only blurs skin, reduces the appearance of pores and fine lines and helps makeup last longer; but it also works together with the skin to produce its own hydration.

  • Preps, hydrates, illuminates and activates: this primer not only covers the basics of good priming makeup, but it also works with your own skin, activating it’s cells to promote its own "active" hydration.
  • Certified Organic and Free from Silicones: Specially formulated to perform like silicone-based primers, but without any chemicals that may irritate or harm the skin.
  • Infused with our signature “Root of Light”: Biodynamically grown, this organic extract helps heal and illuminates skin.

Ingredients with Integrity

Created from the highest quality materials sourced from around the world, each ingredient in our Kjaer Weis products has been carefully considered for its ability to work with the skin, not against it.

CCPB Certified Organic Formula

Imbued with skincare-quality ingredients such as Oat Extract and Plant-Based Squalane to brighten, soften and prep the complexion, The Beautiful Primer cares for your skin to reveal your most luminous complexion.

  • Certified organic, plant-based Squalane: Locks in moisture and gives skin silky smoothness.
  • Ethically-sourced Mica: Brings healthy, diffused radiance.
  • Certified-organic Acmella Spilanthes Flower Extract: Nourishes and firms. 
  • Certified-organic Root of Light: A proprietary illuminating ingredient that gives you true luminescence in a touch.

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Conscious Without Compromise

Since its inception in 2010, Kjaer Weis has led the charge in sustainability, being the first luxury beauty brand to introduce refillable packaging at our launch. Our commitment to the environment extends from refillable through to recyclable and recycled packaging into our approach to formulation. Our certified-organic ingredients are hand-selected for quality and sourced from partners we work with very closely. All of them share our commitment to Earth kindness.

The Iconic Edition: Polish Me, Please

Like a piece of jewelry, each Kjaer Weis Iconic Edition case is made to be kept and treasured, cultivating an alluring patina with time. To maintain its beauty, polish the exterior regularly with a soft cloth and the interior of the outer casing before inserting a new refill tube and wand. Welcome to certified organic beauty, refreshed. Again, and again, and again.

The Refill

Refill with a fresh formula that you can slip into your Iconic Edition cap. Refilling is simple; just follow these steps:

  • Remove the base from the cap.
  • Clean and dispose of the base.
  • Take your new refill and slide it into the cap. Recycle the red box and refill packaging. Refill again and again.
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Application & Tips

How To Use

Prior to application, we recommend applying the Beautiful Oil, allowing it to absorb into the skin for 5 to 7 minutes.

How to Apply

Take one pump of The Beautiful Primer and massage it evenly over the face with your fingertips. Gently blend into skin.

Use The Beautiful Primer under your foundation for a radiant finish that holds makeup in place, or use it alone to boost your skin’s natural luminosity.

Kirsten's Tip

The natural luminosity of this product by itself makes it the perfect accent for the décolletage.

The Beautiful Primer FAQs

Get the most from your product with answers to frequently asked questions about application, ingredients, and care.

What does makeup primer do?

Makeup primer creates a smooth, even surface for foundation and other makeup to adhere to, helping your routine last longer. The Beautiful Primer goes further. Formulated with Certified Organic skincare ingredients including Acmella Spilanthes Flower Extract and Plant-Based Squalane, it hydrates, firms, and brightens while priming. The result is skin that looks more luminous and refined both immediately and with continued use.

How do you apply The Beautiful Primer?

For best results, apply The Beautiful Oil first and allow it to absorb for 5 to 7 minutes. Then take one pump of The Beautiful Primer and sweep it evenly across the face with your fingertips, blending gently into the skin. Follow with foundation for a radiant finish that grips makeup, or wear it alone for a healthy glow. Kirsten's tip: the natural luminosity also makes it a beautiful accent for the décolletage.

Can The Beautiful Primer be worn without makeup?

Yes. The Beautiful Primer is designed to be worn with or without makeup. On its own, it delivers immediate hydration, a diffused radiance, and a luminescent glow that lets your skin show through. Certified Organic ingredients including the Root of Light complex and Lavender Water work to improve the appearance of the complexion over time, making it a useful step even on no-makeup days.

Does primer help with skin texture?

Yes. This is one of The Beautiful Primer's most meaningful benefits, particularly for skin that has developed uneven texture or areas of dryness over time. The lightweight formula smooths the complexion without masking it, filling in texture so that foundation applies more evenly and wears more comfortably throughout the day. In consumer testing with 33 participants over 4 weeks, 91% agreed it makes their skin look smoother. Individual results may vary.

Do you still have questions?

Don't hesitate to contact us. We're here to assist

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