This weightless, long-wearing innovation glides on like a gloss yet delivers a velvety matte finish that stays soft and comfortable. Our nourishing formula hydrates from within while creating cloud-soft, lasting pigment.

Reasons to Love

Matte, Naturally delivers the rich color payoff of a liquid lipstick with the comfort of a balm. The weightless formula glides on effortlessly, setting to a velvety matte finish that wears without stiffness or dryness. Certified-organic Sunflower, Jojoba, and Castor Seed Oils, along with Shea Butter and Hyaluronic Acid, keep the lips deeply nourished throughout wear, so color looks fresh rather than flat.

  • Long-wearing: The weightless formula glides on like a gloss, but stays comfortable like a balm without dryness or crumbling.
  • Matte finish: Matte, Naturally redefines the liquid lipstick with a modern matte finish, a velvet texture and cashmere-like comfort.
  • Rich in skin-loving oils: Cold-pressed, certified organic Sunflower, Jojoba and Castor Seed oils, plus Shea Butter, provide cocooning moisture.
  • Skincare-quality ingredients: Moisture-locking Hyaluronic Acid nourishes and gives a full, plump finish. Available in six timeless shades.

Ingredients with Integrity

Created from the highest quality materials sourced from around the world, each ingredient in our Kjaer Weis products has been carefully considered for its ability to work with the skin, not against it.

Vegan + CCPB Certified Organic Formula

Certified organic cold-pressed Sunflower, Jojoba, and Castor Seed Oils, along with Shea Butter, provide cocooning moisture, while moisture-locking Hyaluronic Acid nourishes and delivers a full, plump finish.

  • Hyaluronic Acid: Locks in hydration with a lightweight feel.
  • Certified-organic Castor Seed Oil: Boosts the skin’s moisture levels, strengthening and nourishing.
  • Certified-organic Shea Butter: Supports the retention of moisture and reduces the appearance of rough, dry skin.

Please note that the shade KW Red contains a small amount of synthetic colorants and therefore does not qualify for organic certification.

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Conscious Without Compromise

Since its inception in 2010, Kjaer Weis has led the charge in sustainability, being the first luxury beauty brand to introduce refillable packaging at our launch. Our commitment to the environment extends from refillable through to recyclable and recycled packaging into our approach to formulation. Our certified-organic ingredients are hand-selected for quality and sourced from partners we work with very closely. All of them share our commitment to Earth kindness.

The Iconic Edition: Polish Me, Please

Like a piece of jewelry, each Kjaer Weis Iconic Edition case is made to be kept and treasured, cultivating an alluring patina with time. To maintain its beauty, polish the exterior regularly with a soft cloth and the interior of the outer casing before inserting a new refill tube and wand. Welcome to certified organic beauty, refreshed. Again, and again, and again.

The Refill

Refill with a fresh formula and applicator that you can slip into your Iconic Edition case. Refilling your case is simple; just follow these steps:

  • Remove the bottom inner refill tube and wand from the outer case by pulling the base away from the cap.
  • Clean and dispose of the inner tube and wand.
  • Take your new refill and slide it into the empty case. Recycle the red box and refill packaging. Refill again and again.
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Application & Tips

How To Use

Start with clean, moisturized lips. Apply a lip balm beforehand, allow it to absorb, then blot off any excess before applying. For the best result, lips should be dry. Use the doe-foot applicator to line the lips first for clean, defined color, then sweep across the inner part of the lips and blend for a smooth, seamless finish. A Lip Pencil can also be used to add further definition and help keep color precisely within the lip line.

To Remove: Use an oil-based makeup remover or micellar water and gently blot the lips with a reusable cotton pad. Once removed, rinse with water and follow with a lip balm to keep the lips soft and hydrated.

Kirsten's Tip

To create a tinted lip look, dab Matte, Naturally Liquid Lipstick onto lips with fingers. For a full-on, rich and velvety matte lip look, apply with the Lip Brush for extra perfection after lining lips with a Lip Pencil.

Matte, Naturally Liquid Lipstick FAQs

Get the most from your product with answers to frequently asked questions about application, ingredients, and care.

How do you apply Matte, Naturally Liquid Lipstick?

Apply directly from the doe-foot applicator, starting at the center of the lips and working outward. The lightweight formula spreads evenly without bleeding. For a cleaner edge, follow the natural lip line before filling in the center. Allow to set for a moment after application.

What does Matte, Naturally Liquid Lipstick do?

Matte, Naturally is Kjaer Weis's first certified organic liquid lipstick. The weightless formula delivers a velvety, long-wearing matte finish that stays soft and flexible on the lips rather than drying or cracking. It is designed to look as though the color has already been blotted to perfection the moment you apply it, giving a fresh, lived-in matte finish rather than the heavy, stiff effect typical of conventional liquid lipsticks.

How does Matte, Naturally compare to a regular matte lipstick?

Most conventional matte lipsticks achieve their finish through drying agents that leave the lips feeling tight or uncomfortable. Matte, Naturally gets its matte finish from a certified organic formula that stays soft and comfortable throughout wear. The result is a matte lip that doesn't feel like one β€” lightweight, flexible, and nourishing rather than stiff or drying.

Is Matte, Naturally Liquid Lipstick long-wearing?

Yes. The formula is designed for extended wear while remaining comfortable. The finish sets quickly after application and stays in place without the cracking or flaking that can affect conventional liquid lipsticks.

Do you still have questions?

Don't hesitate to contact us. We're here to assist

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  • 5 stars: 40 (68%)
  • 4 stars: 7 (12%)
  • 3 stars: 3 (5%)
  • 2 stars: 6 (10%)
  • 1 star: 3 (5%)
Some of the reviews shown are from related products the merchant grouped with this one.
L
Lyn

Difficult to discern color. My last liquid lipstick that I bought at a store was fantastic. I reordered the wrong color. After I opened the box to inspect the color, it was no longer returnable. A wrapper on the lipstick which would allow online users to see the shade would be advisable. I did not break any seal so not sure how "secure" the lipstick is anyways.

E
EMMANUELLE LAEMMEL

Absolument magnifique !!!

R
Rebecca D.
I love this! It makes

I love this! It makes my lips look full and defined, lasts a long time, and is comfortable to wear. I’m hoping you restock Visionary soon!!

J
Jessica R.
I’ve never been a lipstick

I’ve never been a lipstick wearer because I don’t like the texture usually- this has been a great find though! The color is so pretty, it wears well, and goes on smooth without leaving that β€œpastey” feeling that usually turns me off from lipstick. Plus the case is beautiful!

T
Tani W.
I am not typically a

I am not typically a fan of matte liquid lipsticks; but have enjoyed this. The color is beautifully - not to nude and not too bright.

L
Laura A Sanchez
Loved the color and sensation on my lips

Loved the color and sensation on my lips. Didn't like it does not last on me. Not even an hour.

L
Laura
Loved the color and sensation on my lips

Loved the color and sensation on my lips. Didn't like it does not last on me. Not even an hour.

A
Ann R.
Light creamy look

Light creamy look

C
Christina L.
Different colour to other Blossoming products

I have blossoming in gloss and blush which I love, the lipstick however is a much cooler colour and looks terrible on me. A complete waist of money for me, which is a shame as I love the lipstick formula.

Hi Christina,

Thank you for taking the time to share your thoughts with us. We're delighted to hear that you love our Blossoming in Gloss and Blush products. We're sorry to hear that the lipstick shade didn't meet your expectations. We understand how disappointing it can be when a product doesn't work out as anticipated. Your feedback is invaluable to us, and we'll certainly take it into consideration as we strive to improve our product offerings.

c
clare h.
It’s the best! Goes on

It’s the best! Goes on effortlessly and stays there!

L
Leah M.
Lovely lipstick but not right

Lovely lipstick but not right color for me, too light. My daughter happy to take off my hands

Hi Leah,

Thank you for your feedback! We're glad to hear that you found our lipstick to be of good quality, even though the shade wasn't quite right for you. It's great that your daughter was able to enjoy it instead! If you ever need assistance in finding the perfect shade for you in the future, please don't hesitate to reach out.

L
Leah M.
Love love love color

Love love love color

K
Kathleen A.
I love how long lasting

I love how long lasting and creamy this liquid lipstick feels!

N
Nina L.
This lipstick is really extraordinary!

This lipstick is really extraordinary! And doesn’t flake dry off just a natural fade
Beautiful coverage and matte finish
Can’t wait to get more colors!

H
H N.
Lovely color, seems to last,

Lovely color, seems to last, appears to be non-drying, a breeze to apply.

C
Constanze K.
It is wonderful to may

It is wonderful to may lips and it even stays a dinner long on my lips :lips:

D
David K.
Excellent product!

Excellent product!

A
Anne-Marie G.
Colour is long lasting and

Colour is long lasting and packaging is excellent.

B
Brianna S.
Lavish

Absolutely loved Lavish! I've never had a lipstick look so good and natural on me! I can't wait to try out some of the other colors as well!

J
Jess
Beautiful, rich color

I have tried countless classic reds, and the shade is often just a little off with my skin tone (medium-fair Asian skin). I was shocked that this color manages to be both truly red (not brick, violet, etc.) and flattering. I haven’t tested the staying power of this lipstick yet. The packaging is so luxurious.

S
Salima K.
Nice cover Not really long

Nice cover
Not really long lasting but its ok
I think this color not for me

J
Jeanna H.
Beautiful presentation. Lightweight and comfortable.

Beautiful presentation. Lightweight and comfortable. The color is complimentary to my light-med/olive undertone skin. It wears well. I judge formulas by how they wear OFF - do they smudge, come off in patches, pill off, etc. This formula, again, wore well throughout the day and faded nicely and naturally. I was able to touch up with a lip balm I carry without having to work to fix any smears or patches. If I had another shade I would carry a deeper shade in my bag to go from day to night on the go. Another plus - no liner necessary.

M
Marke S.
Luxurious and lovely to use

Luxurious and lovely to use and carry.

M
Michael W.
No color too light from

No color too light from pictures does not stay on for price

A
Ali M.
love it. I use it

love it. I use it as a multicolor or my lips and cheeks.

M
Monica C.
Perfect red hue for cool

Perfect red hue for cool undertone skin. Such a statement color on a nude-soft face and eye makeup look. Soft and creamy texture, has a lot of pigmentation and is rather long lasting. Does not feel dry on the lips, it feels rather nourishing. Very beautiful lip color for a variety of looks and occasions. A must have.

J
Jannelly S.
Meh

Great shade of red which is why it's gets three stars. Super drying on my lips and doesn't last but a second so you have to constantly be in the mirror which is such a hassle.

S
Sheila W.
Finallyβ€”The PERFECT Red!!

I have been trying forever to find the perfect red for my lips and have finally found it in Kjaer Weis’ KW Red. It’s not too dark, too bright, too orangeβ€”it’s just right!!

K
Krysta M.
Fall fall

Soft and comfortable. This brick ton is perfection, ready for all of the holidays

P
Patricia G.
I love it!

I love it!

K
Kendra M.
Iconically Lavish

Love the color! Has a natural hue yet makes an impact. Applicator is dainty enough that it goes on evenly and expertly!

R
Robin B.
Lovely color. Moisturizes and stays

Lovely color. Moisturizes and stays on.